Frequently Asked Questions

  • Answer: Social media marketing involves using platforms like Instagram, Facebook, LinkedIn, Twitter, TikTok, and Pinterest to promote your business, engage with your audience, and achieve marketing goals. It’s essential because it helps you reach a wide audience, build brand awareness, drive traffic to your website, and convert followers into customers. Social media also allows for real-time communication with your audience, making it a vital tool for customer engagement and retention.

  • Answer: A content strategy is a plan that outlines what content you’ll create, how you’ll distribute it, and the goals it will achieve (such as increasing engagement or driving traffic). It supports social media marketing by ensuring that all content is aligned with your brand’s objectives and audience preferences. A solid content strategy helps maintain consistency, keeps content relevant, and drives better results across social platforms.

  • Answer:

    • Organic Social Media refers to unpaid content that you post on your social media channels, including posts, stories, and interactions. It’s based on building your audience and brand reputation over time.

    • Paid Social Media involves running paid advertisements on platforms like Facebook, Instagram, and LinkedIn. These ads target specific demographics, allowing you to reach a broader or more specific audience quickly.

    Both strategies should work in tandem—organic for building long-term relationships and paid for driving immediate results or awareness.

  • Answer: It depends on your business size, goals, and resources:

    • If you have the time and expertise: You might choose to manage your social media yourself, especially if you're a small business or entrepreneur.

    • If you’re looking for growth or need specialized expertise: A social media manager or consultant can bring a strategic approach, save you time, and drive better results with optimized content and consistent posting.

  • Answer: Social media marketing is a long-term strategy. Typically, it can take anywhere from 3-6 months to see noticeable growth and engagement. However, paid social media ads can deliver quicker results in terms of visibility and conversions. Organic growth often takes time as you build relationships, refine your content, and engage with your audience consistently.

  • Yes, only to the Laredo area.

  • The main platforms that I manage are Instagram, Facebook, and Threads. Other platforms include Pinterest, TikTok and LinkedIn.

  • First, you must review all services and packages. Second, you must reach out so I can run an audit on your profile and so I can consult with you on the final report. Finally, we will make it official and book your package.

    For management, I plan all content calendars a month in advance, so we start working together the first week of April to begin posting the first week of May. Keep in mind that nothing will be posted without your approval.

  • In our first week together, we brainstorm exciting content ideas over a 1:1 call and collect necessary assets. All of my management packages include a monthly 1:1 video call!

    Week two is dedicated to editing and organizing all the content into a structured calendar. I edit all your reels, photos, graphics, and custom templates!

    By the third week, I present you with a content draft for your review and feedback. My content calendar includes an Instagram grid preview, reel covers, carousel graphics, captions, and hashtags! & you can add on daily stories if you want!!

    In the fourth week, I take charge of posting & scheduling content according to the calendar we’ve created. Once everything is approved, I do all the work and make your life easier!! On the first posting day I start engagement & community management if that is included in your package!

  • No. I have my own professional camera, lens, computer and graphic design applications to use.

  • These FAQs cover a broad range of topics related to social media marketing and content strategy, offering valuable insights for businesses and individuals seeking to improve their digital presence. If you have any specific questions or need further clarification, feel free to reach out!